William Rast jeans sparked a new trend in the fashion industry and gives homage to the clothing line founders' grandfathers. Justin Timberlake and his childhood friend, Trace Ayala, are the masterminds behind the brand. They created jeans and clothing line by combining the names of their grandfathers. William is Justin Timberlake's grandfather, and Rast is the last name of Trace Ayala's grandfather; hence William Rast.
The brain child of the two friends, the William Rast clothing line is innovative, a bit trendy and an inspiration to all who wear them. The childhood friends knew that they would only create a clothing line if they could do it the right way, making their grandfather's names proud and setting a new trend. This is exactly what they have done with William Rast. The line has been inspired by the down-hominess of Memphis, Tennessee where the two grew up, and also a hip fusion inspired by the limelight and chic, trendy style of Hollywood. Once the idea was conceived, it was time to get it started.
William Rast made its debut in November 2005, and began to get major notice and notoriety with the duo's first fashion show in October of 2006. The line was a huge success. Justin Timberlake and Trace Ayala had worked with some of the best designers in the business to help them fulfill their desire to start the William Rast clothing line.
William Rast has it roots in the heart of Tennessee, with the added touch of Hollywood chic. This small-town feel is in each pair of their jeans. The logo is embroidered on the back pockets in the shape of a slashed v so you will always know William Rast jeans when you see them.
The William Rast jeans for women have several color and style options. The jeans can be found in trouser, capri, boot cut, flare, skinny, straight and shorts. Each style is low rise and contours the body to accentuate the curves and the beauty of the woman's body. Jeans for men are available in flare and straight leg jean styles. The jeans are low rise, fit to perfection on the man's physique, and are tailored with the man's body in mind.
Now that the world has seen William Rast jeans, there are mad rushes to locations to purchase these jeans. Many think it is because of Justin Timberlake's association with the brand. Others believe it has to do with the ads and trailer Justin Timberlake has made with Erin Wasson. But the truth is that the William Rast jeans sell themselves, with comfort and style that brings a little bit of Tennessee to the chic world of the big city.
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